“The hardest thing is not doing what you want—it’s knowing what you want.”

"The primary job of the leader and the leadership team is to clearly define a destination and then reverse engineer a plan to get there."

“Improve by 1% a day, and in just 70 days, you’re twice as good.”

“If your business depends on you, you don’t own a business—you have a job. And it’s the worst job in the world because you’re working for a lunatic!”

“The best way to fail at inventing something is by making it somebody’s part-time job.”

“Most people: Overthink first, act later. Every successful entrepreneur: Act first, figure it out later.”

"Too much, too many, and too often of what you want becomes what you don’t want."

“Disruptive technology should be framed as a marketing challenge, not a technological one.”

“We must learn what customers really want, not what they say they want or what we think they should want.”

“Competition can make people hallucinate opportunities where none exist.”

“Good enough is good enough. There is time for refinement later. It’s not how great you start—it’s how great you end up.”

“The most convincing sign that someone will achieve new results in the future is new behaviour in the present.”

“Note to self: It’s a good idea to ask, “What am I not doing?”

“In a world of infinite choice, context—not content—is king.”